Can mods update the title to the one of the site: "EA removes Battlefront 2 refund option as gamers cancel pre-orders en masse [Update: False alarm]" - Looks like this is actually not a problem.
> Update: As pointed out by PCGamesN, it appears the refund button is disabled for all pre-orders on EA’s Origin store – not just for Star Wars: Battlefront 2.
> While EA does indeed offer refunds for up to seven days after a pre-ordered game launches, the refund button only appears once the game is out. This means that anybody who wants to cancel their pre-order will have to go through the customer support chat by default.
> Or alternatively, wait for the refund button to show up once Battlefront 2 launches officially on November 17.
With respect, I think a lot of people are missing the bigger issue here. Slowly, steadily, and imperfectly, mass culture is starting to demand authenticity from the companies that sell them products. The most downvoted comment on reddit, with something like 650k downvotes, is EA's predictably soulless PR response to the pricing complaints (which is now copy-pasted into every thread about p2win and overpriced microtransactions).
This is part of a cultural shift. EA appears to be on the wrong side of it, and the traditional "community engagement" tactics they deployed backfired horrendously. Twenty years ago, you could adequately manage a mass consumer community with ads and some targeted engagement. As people's resistance to transparent inauthenticity grows (and it has been growing steadily for at least fifty years), it is becoming increasingly difficult to manage people one doesn't actually care about. Mass credulity is decreasing (slowly, steadily, imperfectly).
As with all cultural shifts, there are contradictions and complexities. Yes, some kids in the "downvote brigade" will buy the game anyway, and there will be whales who spend too much money on the game. The problem for EA is that they won't be as numerous, and as time and culture march on they will eventually all but vanish.
I don't think anyone in advertising or PR thinks their job is getting easier. And honestly, it should be difficult to sell people stupid baubles for large amounts of money. I think the rise of mass media exposed some holes in our collective cultural defenses that we've been patching up over two or three generations. This kind of backlash will become increasingly more frequent as large entertainment companies attempt and fail to adapt to the changing times. At the end of the day, some middle-aged cadre of smart, possibly even savvy and well-meaning PR people will try to adapt EA's (or whomever's) community engagement tactics, and they will find a new and creative (even laudable) ways to fail.
And yet folks will keep falling for the CGI trailers and marketing hype EA churns out for every game. The only solution is to wholesale stop supporting ANY game EA produces.
The article only tells half the story.
"EA eventually announced it will lower the character unlocking difficulty by 75 percent. But it seems this didn’t curb the outrage."
From what I was reading last night they also reduced the currency rewarded by playing the main campaign. Thus making the cost reduction negligible. Looks like it was just a misdirection tactic by EA.
Is it possible this is all free marketing for EA and was planned? (or at least controlled after?) This customer base has no self control or long term opinions. Hell, i bet half the people downvoting on Reddit will still buy the game + creates before Christmas.
The wider causal gaming community probably don't know or care.
I used to have a video game addiction. I once sat on my knees for 8 hours playing Mega Man 2 (I could barely unfold my legs afterwards). When I got Diablo in 1996, I stayed up for 40 hours playing it, to the point where I started clicking on hallucinatory demons on the screen.
I am so happy I stopped playing video games before in-app purchases became a trend. Destroyed productivity was bad, but the stories about people flushing tens or even hundreds of thousands of dollars down the drain terrify me. That could have been me.
The comment itself doesn't seem all that terrible though. Perhaps a little tone deaf but not at all offensive.
tl;dr EA are unethical jerks, and people that preorder from them (especially given EA's history) are stupid.