Snap's fate was preordained because of the vice grip Google and Facebook have on online advertising. The only way to deal with market failures is aggressive antitrust enforcement. The EU has begun and others are sniffing around . Democrats are starting to relearn the politics of trust busting  and candidates are starting to run on antitrust platforms . If you work at a startup and you don't want your opportunity to be foreclosed by monopolies, you should support them.
If you're just interested in the data and not the long article, here it is:
I wish it wasn't such a clickbait title as the information in the article is pretty interesting.
From an investor perspective I don't see how Snapchat is appealing at all. The general numbers provided here only reaffirm my opinion.
From an employee perspective, the workplace at Snap sounds toxic and to be avoided.
From the latter half of the article, a purported example of a positive trending data point:
> Investors who reviewed the data also said the fact that people are sending and receiving so many photo messages on the platform gives it a huge leg up on iMessage or Facebook Messenger.
> The majority of conversation that happens on most chat apps is text-based, and other platforms struggle to get users to exchange photos or videos. Investors said that completely visual messaging at this scale is “a pretty big deal.”
> All of this backs up Spiegel’s own depiction of Snapchat. In the past, he has said that users taking selfies on the app aren’t being vain or snapping photos to post later on social media, they’re “talking with pictures.”
I get the appeal of Snapchat but never got into using it. The only social media chatting I use is Facebook and I do it with other old people who prefer text. Is there something about the Snapchat implementation that makes image-chatting more natural and frictionless compared to Facebook or Instagram? And what leverage does this image-heavy chat habit have for Snapchat, if those users can't be drawn to the other money-making features?
From hearing how much Spiegel & leadership hate leaks, I wonder if they have some kind of watermarking in place for sensitive data. E.g. a trustworthy leader has access to the full, real data, and each engineer/analyst upon querying for dating receives results slightly fuzzed by a known amount. If that data is leaked to the press, the fuzzing could let leadership burn the mole.
Has there been any proof-of-concept or product for data watermarking at the DB level?
> “If DAUs go down or stay flat, the stock could go under $10,” one former employee said. “I feel like if that happens most people at the company will just quit. I know several friends already looking to get out.”
That might be optimistic on the part of the employee.
Snap chat is in a bad position in that they don't have their Donald Trump like twitter to keep in in vogue, and they don't have their advertising cash cow like Google/FB to make it profitable.
Heck due to their screwy share structure they don't even have the passive investment to prop up the stock that almost all other public companies do.
And due to the lack of voting they also remove the option of a forced takeover like GoPro does to give merger arb funds a reason to hold the stock.
To paraphrase Stephen Fry
Snap is the company that peed in the pool for all other investors wrt to ownership control :(
There doesn't seem to be a clear reason to use Snapchat if you don't already know people on it. I found the app itself so confusing, I needed someone to explain to me how to use it and what the point of it was. That is a UI smell to me.
As an investor, I wouldn't have much confidence in this product when top executives are departing after the IPO. The culture is exactly antithetical to the agile environment most developers are accustomed to and I don't see how they can attract talent. I don't even know how Snapchat could be monetized.
Contrast that to Instagram, a simple app based on Images and Videos with a clear way to monetize it (sponsored posts). If you can use Facebook, Twitter, etc. you can use Instagram. They can also easily clone any 'killer feature' that may come out Snapchat.
Man, given that some youtube channels get ~5 million per day, isn't ~85 million per day using snapchat kind of low? I would expect way more than only 20x interaction with snapchat than with one-man shows like that. 20 big channels and you're up to the entirety of snapchats user-base.
I've known people who worked at Snapchat and told me it was a haven for Visa sponsorship. This isn't a negative but it's possible that turnover will be extremely high once these employees get their visas/greencards.
None of the stories in the Discover section ever appeal to me. Snapchat is great for sexting and in the gay community is used by a lot of people to create/share amateur porn. Maybe they could monetize that somehow.
The key thing to note for Snapchat is the growth rate over time, especially since charts during the IPO indicated DAU growth has flatlined.
The charts in this article have truncated y-axes so growth is harder to eyeball. I wish the article included a more statistical approach to the new data.
Also, what happened on July 7th that caused the big dip in metrics?
Just looking at the patterns I'd guess they have a huge amount of usage from school-age kids.
In the summer months you see higher engagement per user. You also see a compression of the weekday-weekend cycle. Both imply that something in the summer makes users use it more and especially on weekdays. Gotta be students.
I have never understood the appeal of Snapchat and it seems destined to fail, but that said, I did think those glasses they developed were a cool, new, surprising idea from what I had considered an app company.
This is such a poorly written article. The lede is buried beneath a thousand words of filler.
Whatever happened to the reverse pyramid writing style?
Perhaps a less-click-baity title adapted from the subtitle:
"Snapchat stakeholders kept in the dark about core feature performance"
Summary - Snapchat is secretive about its user data - repeated 100 times!