Slightly off topic, but he mentioned that he got his start from the software engineering radio podcast that's been around since 2006. I've been binge listening to that podcast for about two months and it re-enforced two things that I always suspected.
1. I made the biggest career mistake of my life by staying at one company from 1999-2008. I missed out on so much of state of the art technology that I spent the next 8 years trying to get caught up.
A lot of the things I was just learning in 2009 were already common place for years before then.
2. As much as people say "technologies change fast", a lot of the higher level fundamental concepts they discussed 10 years ago are still relevant today.
Now back on topic...
A daily podcast that lasts an hour? It's remarkable that he can keep up that pace. Could he make just as much money from having fewer podcasts? would the scarcity make the podcast more valuable to advertisers?
I think John Grubers talk show podcast charges about $7500 per spot with 3 spots during an average 2 hour show per week. There have to be more software developers who would want a high quality podcast than people willing to hear Gruber's ramblings (no offense - I listen to his podcast every week).
Well they're not 'making' 60k a month - they have revenue of 60k. A small bakery with a few locations has that sort of revenue. They have payment processing fees, accounting and other admin costs, housing, hosting, yadda yadda yadda - not to mention three people on payroll (and not on minimum wage, I'd imagine).
It would be much more interesting if they would show a balance sheet and profit and loss statement for the last few years. I've seen companies flaunting much better looking numbers than this and still go bankrupt. The real question is: how much is he pocketing, and how does that compare to say a consulting job?
(another way to put my point is 'it's easy to have revenue of 1mm a month - start a luxury car dealership, buy 5 250k Lamborghini's each month and sell them for 200k').
I wish that hour-long podcasts weren't an hour long. They are often too unstructured and slow paced. I think with some editing for pace they could be winnowed down to say, 20 minutes. I don't have time to sit around listening to an hour long podcast, especially not every day and multiple different podcasts!
I remember the old giants robots ruby podcast was about 20 minutes and covered 3 topics (not sure if I'm remembering correctly though, it's around 40 minutes these days). http://giantrobots.fm/
As both a listener and once guest of SE Daily (and now contributor to the open source project), I really appreciate both the content and the community around it. Jeff is fantastic at conducting the interviews, even with people who arent very experienced with being interviewed (e.g me). Glad that it's doing so well. Would be curious to know how many people on HN listen to it as well.
Damn, that is a lot of revenue! Congrats!
Can you share some stats about your advertisers? Like, how many advertisers do you have per month? How many per show? What is their average spend? How many months do they usually stay on as an advertiser? Do they normally re-sub automatically or do you have to get them to commit to another month, every month? How do you usually find new advertisers, cold calling them or ?
And a personal question, I only listen to US Political podcasts, but I always press the "skip 30 seconds" button on ads. Why do you think there is a button that makes it super easy to skip ads built into the Podcasts app? How do people creating the podcasts feel about that? Do you have any stats on how many people skip the ads vs listen to the whole thing?
"If I had to start over I would prioritize health — exercise, diet, sleep, socialization, getting outside for fresh air. I would be nicer to those who love me, and try to opt for kindness over cleverness."
The title is misleading, considering what the article says: "Our monthly ad sales have variance, usually falling between $30-60k." If the average revenues are $45K, that number, not the peak number, should appear in the title.
>(Work from 9am to 9pm, six days a week.)
Jesus. I'm sure this is small business owner hours but still, this person musn't have a family or any other commitments.
I don't think there are many insights about operating a business you can get from this article but the business owner does have some interesting views on how to handle your personal and professional life. Also its very interesting that so many web entrepreneurs played poker so much in their early adulthood.
Thank you so much, Jeff. I've listened to over 100 episodes. Your podcast is an incredible way to learn about a technology before deciding if it is worth a deep dive. For anyone who likes to maintain a wide general knowledge base to help them navigate the rapid advance of trends and truly transformative technologies, I would highly recommend SE Daily.
And once you're hooked on the tech pieces, check out the rare philosophical episodes, like item?id=12584991
I don’t think podcasts are for me, but maybe I’m missing out on something. I don’t even really know how to play them. Do you stream them or pre-download? People listen to them on their commute do they, or while driving? So requires a cellphone contract with no download limit? I guess you don’t just sit in your living room listening? And you wouldn’t be able to pay attention while cooking right? I don’t think I can take in information in real time, and I hate meetings, so I’ve always assumed I should stick to reading and writing for studying.
Just came to say so excited to read this and on the top of HN! Jeff is a hero of mine.
Jeff, I once responded to your survey. I lost a ton of weight abroad with nothing going for me bc your podcast and the Changelog podcast gave me the weird fuel I needed to just run but also learn and be engaged mentally. I find your career choice from Amazon inspiring as a transition (not to mention poker) and you always ask insightful questions. I am trying to get into security with dev work on top bc you make me want to be in that culture, after a decade of avoiding it as a jaded IT guy.
I have sent every group of developers and tech enthusiasts links to one or more episodes. I need to make time to contribute to the open source SE Daily apps. Just because.
Thanks for building me an ethos so I don't have to for myself. ;-)
How to make $60k/mo from a podcast:
When I was 19 there was a month when I played poorly and lost ~$250k. I quit shortly after that. It took me awhile to recover my psychological bearings.
Step 1: Be super rich.
Hmm, so you make money from ad revenue. Do you sell ad time (and make advert announcements) during the podcast?
SE daily is a great podcast with quality content on new topics in Computer Science. Jeff asks great questions and really tries to understand the mechanics of how things work. With an episode every day it's hard to keep up.
SE Daily gets ~140,000 downloads per week
I don't understand how can apps then have 1000-5000 downloads total?
This part is really critical, and this interview on indiehackers made it easy to find (unlike some of the other interviews): I like how they show how they acquired all their users: Word of mouth!
i do feel like we're in some kind of golden age for podcasts, there's so much great content out there. maybe i should dump my netflix subscription and just listen to podcasts?
What are your favorite episodes?
The site feels so buggy to me, that weird css load and the logo carousel behaves so odd (not to mention the wrong hover on the left/right arrows), i just can't stand it.