I suspect this is more to do with not wanting to handle or let others see the negative comments against wetherspoon e.g. about their Brexit stance or quality of their food. They are a notoriously difficult place to complain to and usually tell you to take up any complaints with the local manager. I found this out first hand when it was the branch manager himself who served me the worst scrambled eggs on toast I have ever seen! Head office was not interested.
Trade at wetherspoon will not be affected by moving off social media and, indeed, others will not see criticisms directed against Wetherspoon e.g. in replies to their social media messages.
Plus this is a good bit of advertising for them by coming off social media.
They're facing some backlash over campaigning for Brexit too which might have something to do with this.
Wetherspoons phone app is excellent. You can order food/drinks and they arrive at the table immediately (quicker than going to the bar!). This would seem to be a more effective use of modern technology, rather than a me too social media presence.
I doubt anyone has ever based a decision to go to 'Spoons on what they saw on social media.
Previously they deleted their entire customer email database , so they certainly have a history of making bold decisions when it comes to digital marketing.
> "It's becoming increasingly obvious that people spend too much time on Twitter, Instagram and Facebook, and struggle to control the compulsion," Mr Martin added.
This coming from a chain of pubs known for people arriving at 9AM, and spend the next 12 hours buying cheap beer
Somewhat counter-intuitively, closing social media accounts can have a positive effect on one's business. Young people of today increasingly are valuing word-of-mouth and social cachet more and more. The value proposition of a 'secret' or 'underground' pub quickly becomes apparent.
The latest trend that I've experienced is the use of private ephemeral messaging in the form of Snapchat accounts that are given out at bars. This makes it possible to get both the community benefits from social media as well as the mystique from being part of a 'secret club'.
It's interesting that there's no mention of the targeting of children, which has recently got a bit of attention in England.